Campaign trains residents to be safe mobility ambassadors

Campaign trains residents to be safe mobility ambassadors

When Gloria Diaz was asked whether it was the way a street was designed, or the fault of a person when conflicts between pedestrians and motorists happen, she didn’t mince words. “No siguen las reglas/They don’t follow the rules,” Diaz said. “Pienso es la responsabilidad de la persona, varias veces has visto eso/I think it’s the responsibility of the person, various times I’ve seen this.”

This is a common perception of bicyclists and pedestrians, yet those perceptions are what a team of advocates is working on changing.

A team of residents will be using grassroots tactics to try and change the bad habits of pedestrians, bicyclists and motorists. Latino Health Access (LHA), a local community-based health organization in Santa Ana, is leading the safe mobility campaign that aims to train local residents, specifically teenagers, in safe traffic behaviors and sharing the knowledge in their community.

“The lessons have to start at the basics,” said Rosario Perez, the safe mobility campaign coordinator and LHA staff member. “The point is to have them share with others.”

The pilot project is expected to reach to 2,000 residents. LHA staff have already trained 15 adults, youth and seniors, and the team will started doing door-to-door and intersection outreach in late September and October.

Latino Health Access received a $25,000 grant from State Farm Insurance for the yearlong traffic safety campaign. The team will conduct an audit of bicyclists, pedestrian, and motorist behaviors in the project area, educate at least 500 people on safe mobility behaviors and rules, and organize pop-up demos that model safe walking, biking and driving in areas with high collision rates.

The pin drops show where the safe mobility campaign team will conduct an audit of bicyclists, pedestrian, and motorist behaviors. Image: Google Maps

The project area is located south of downtown Santa Ana in the Eastside neighborhood, which borders include Edinger Avenue, Standard Avenue, Cypress Avenue and First Street. This corridor is important for connecting residential neighborhoods, schools, and commercial outlets.

The transportation behaviors audit will be conducted at the following locations:

  • First Street and Maple Street
  • First Street and Lacy Street
  • First Street and Cypress Avenue

Santa Ana is one of the most dangerous cities in the state for those who walk or bike. According to California Office of Traffic Safety 2014 Rankings, among cities with a population over 250,000, Santa Ana ranked:

  • 1st in collisions where alcohol was involved
  • 1st in collisions involving pedestrians under the age of fifteen
  • 3rd in collisions involved bicyclists

The First Street Corridor, where much of the campaigns audits and activities will happen, is one of the most dangerous in the city. The corridor between Flower Street and Standard Avenue account for 13 percent of the severe or fatal pedestrian and bike collisions in the city, according to the Safe Mobility Santa Ana report.

Santa Ana residents lead a presentation on safe mobility habits. Latino Health Access staff are training a team of residents to be safe mobility ambassadors in their community. Image: Latino Health Access

This post has been made possible by the grant-funded Focus Cities California program, a joint project of UC Berkeley SafeTREC and California Walks that supports increased safety in walking and biking.

Funding for this program was provided by a grant from the California Office of Traffic Safety, through the National Highway Traffic Safety Administration.

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