Campaign trains residents to be safe mobility ambassadors

Campaign trains residents to be safe mobility ambassadors

When Gloria Diaz was asked whether it was the way a street was designed, or the fault of a person when conflicts between pedestrians and motorists happen, she didn’t mince words. “No siguen las reglas/They don’t follow the rules,” Diaz said. “Pienso es la responsabilidad de la persona, varias veces has visto eso/I think it’s the responsibility of the person, various times I’ve seen this.” This is a common perception of bicyclists and pedestrians, yet those perceptions are what a team of advocates is working on changing. A team of residents will be using grassroots tactics to try and change the bad habits of pedestrians, bicyclists and motorists. Latino Health Access (LHA), a local community-based health organization in Santa Ana, is leading the safe mobility campaign that aims to train local residents, specifically teenagers, in safe traffic behaviors and sharing the knowledge in their community. “The lessons have to start at the basics,” said Rosario Perez, the safe mobility campaign coordinator and LHA staff member. “The point is to have them share with others.” The pilot project is expected to reach to 2,000 residents. LHA staff have already trained 15 adults, youth and seniors, and the team will started doing door-to-door and intersection outreach in late September and October. Latino Health Access received a $25,000 grant from State Farm Insurance for the yearlong traffic safety campaign. The team will conduct an audit of bicyclists, pedestrian, and motorist behaviors in the project area, educate at least 500 people on safe mobility behaviors and rules, and organize pop-up demos that model safe walking, biking and driving in areas with high collision...